Several months ago, we published a blog post highlighting our work with Edwards Lifesciences, a medical technology company in Orange County that specializes in innovations related to cardiovascular disease. We discussed how we designed and installed a state-of-the-art (but still easy-to-use) video production studio at their Orange County headquarters, which they are using in multiple ways to benefit their company.
Newtek, the manufacturer of the Tricaster product around which the video production studio project centered, recently produced a video to highlight how Edwards Lifesciences is now using their new studio. The video features key Edwards employees discussing the impact the studio has had on internal communications, along with Fluid Sound Partner, Dennis Papenfus.
At the beginning of the video, Nolan Taira, Senior Director of Global Internal Communications and Corporate Brand discusses how their corporate video production studio has transformed the company’s internal communications. It has allowed leadership to better engage with employees around the globe by recording video messages that can be shared with employees outside of their Orange County headquarters. Specifically, Taira comments on how impactful it has been for employees to see videos of company leadership expressing appreciation for their efforts.
In addition, Edwards executives have used the video production studio to conduct interviews where they are able to discuss the company’s work and the lifesaving impact it is having. The studio’s green screen allows interviewees to virtually place themselves in an environment that matches what they are talking about. The result is a more professional interview environment—one that complements the cutting-edge work coming out of Edwards Lifesciences.
Carey Hendsbeen, Senior Designer of Transcatheter Mitral and Tricuspid Therapies at Edwards talks about how the new in-house video production capabilities have positively impacted the clinical side of the company. He says that before, the process of producing a video was extremely cumbersome. He explains, “There were lots of bits and pieces that were required to put together and it was very time-consuming. Now, it’s as simple as recording in real time, pulling the sources down—all into a single stream. The Tricaster, in that aspect, has been huge! I can record multiple sources simultaneously.” Hendsbeen continues, “The ability to synchronize multiple sources into a single stream or feed has been the bread and butter of using the Tricaster.”
The Tricaster allows the clinical teams at Edwards to bring in video from sources like medical devices and GoPro cameras, and then cut, produce, and distribute a finished video in a relatively short amount of time. They are able to do all this using a small in-house team, which saves the company both time and money.
Being the forward-thinking company that they are, Edwards is already thinking about new ways they can use their in-house video production studio and expand its capabilities. The team at Fluid Sound will be here for them when they are ready to take their in-house video production studio to the next level.